Bold beauty for modern women
Color-cosmetics brand for Indian skin tones.
Every portfolio company represents a founder relationship, an investment thesis, and a long-term support plan beyond the first cheque.
Stage
Growth
Sector
D2C Brands
VestedVC role
VestedVC Portfolio
First partnered
2015
Sugar Cosmetics (Vellvette)'s focus in D2C Brands aligns with our interest in companies that combine technical depth, clear customer urgency, and a credible path to category leadership.
We support founders with hiring, customer introductions, follow-on fundraising, product strategy, and operator access from day one.
The first cheque is the start of the relationship. We stay close through future rounds, strategic milestones, and scaling decisions.
Total Raised
$6M
Founded
2015
Invested
2015
Vineeta Singh
Kaushik Mukherjee
